Rugadi
2025
Brand Identity
Naming
Art Direction
Logo Design
Graphic Design
Visual Guidelines
Brand Images
Rugadi is a company dedicated to bringing the warmth and craftsmanship of Morocco into homes. Specializing in exceptionally soft, traditional Moroccan rugs, Rugadi values authenticity, comfort, and quality that lasts for generations. Each rug is handwoven by skilled artisans, carrying forward centuries-old weaving traditions.
The brand’s visual identity reflects its essence: simple, honest, and rooted in craftsmanship. Rugadi stands for softness you can feel and live with every day.
The work included brand identity, naming, art direction, and brand images that highlights the natural textures and character of the rugs.
Photography:
Robin Falck
Fonts in use:
Tempel Softland by Production Type
STIX Two Text by Tiro Typeworks
Contact:
contact@doppio.studio
tel. +358 40 482 9299
Kauppiaankatu 7 A 6
00160 Helsinki, Finland
VAT 3390939-2
